Tech titles continue to slide
Tech titles continue to lose their grip on readers, as the majority of magazines experienced a further decrease in figures, according to latest results from Roy Morgan.
PC PowerPlay's readership figures took the biggest dive. In December 2008, the gaming title from Next Media sat on 170,000. Twelve months later, that number dropped to 161,000. Similarly, Hyper's figures tumbled from 74,000 to 58,000 within a year, and Official PlayStation magazine took a few steps down by 11.3 per cent.
* Figures in brackets denote figures from December 2008.
PC PowerPlay's readership figures took the biggest dive. In December 2008, the gaming title from Next Media sat on 170,000. Twelve months later, that number dropped to 161,000. Similarly, Hyper's figures tumbled from 74,000 to 58,000 within a year, and Official PlayStation magazine took a few steps down by 11.3 per cent.
Meanwhile, PC User experienced an 18.4 per cent decrease and APC slid down from 183,000 to 152,000. PC Authority shifted its figures by 5.3 per cent, from 170,000 to 161,000.
Only Official XBox 360 managed to maintain its readership between December 2008 and 2009, sitting on 127,000.
Roy Morgan readership estimates for Australia; December 2008 - December 2009
Roy Morgan readership estimates for Australia; December 2008 - December 2009
APC 152,000 (183,000)
PC User 258,000 (316,000)
Hyper 58,000 (74,000)
Official Xbox 127,000 (127,000)
PC Authority 161,000 (170,000)
PC Powerplay 93,000 (120,000)
Playstation 110,000 (124,000)
* Figures in brackets denote figures from December 2008.
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