Sony rolls out first united marketing campaign

This Sunday marks the launch of the Australian version of make.believe, a united marketing campaign that aims to deliver a consistent, unified message to consumers across countries and
cultures.

The make.believe brand idea, which helps consumers turn ideas into reality, spans across all of Sony’s divisions – Sony Australia, Sony Computer
Entertainment Australia, Sony Music, Sony Ericsson, Sony Pictures
Releasing Australia, and Sony Pictures Home Entertainment.

“make.believenow appears across Sony’s advertising, promotional materials, sports sponsorships, product packaging, retail outlets and online content,”
said Vanessa Hamilton, Group Manager, Brand Marketing at Sony
Australia. “The combined strength of the Sony companies will enable us
to deliver a more compelling, content-rich proposition for retailers
and consumers alike. For example, Sony is involved throughout the
entire process of 3D – from development, to production of 3D hardware
and content.”

Sony’s range of businesses extends from electronics hardware, including professional and consumer products, to entertainment such as movies,
music and games, as well as network services such as PlayStation Network.

Central to the Australian campaign is the locally created website: www.sony.com.au/makedotbelieve. This site features the stories of creators and innovators, designers and engineers, and how Sony enabled them to turn their imagination into a reality.