Nuance chooses Burson-Marsteller

Following a competitive pitch, Nuance Communications has given the green light to Burson-Marsteller (B-M) Astralia to provide PR services in support of its speech technology portfolio and related professional services offering.

The Nuance account will be run from B-M’s Sydney office and will be headed by Daniel Young, Director of Technology and Digital.

“The B-M team demonstrated a deep understanding of our business and presented a very insightful and coherent PR strategy that addressed multiple stakeholder groups, in response to the brief,” said Victoria Taylor, APAC Marketing Director, Nuance Communications, in a release. “We have an aggressive and exciting marketing plan for 2010. PR will play a central role in helping us strengthen relationships with customers, raise awareness of new products and services, and support lead generation.”

The Nuance product portfolio includes speech recognition software, call routing solutions for contact centres and touch and speech interface technology for mobile devices and in-car systems.
“It’s very satisfying to be presented with a request for a proposal and to see the team engage with the opportunity and ultimately convert it into a new business win,” said Brian West, Managing Director, Burson-Marsteller Australia. “There is a great story to be told about Nuance technology and the benefits that it can deliver. We look forward to working with the local team to tell that story.”