Marketing reshuffle at Panasonic

Panasonic's channel man Richard Tassone has been promoted to the newly-created role of general manager of marketing for its consumer electronics group.

Tassone's national channel sales manager role is being filled by Grant Sforcina, who was previously the state sales manager, South Australia. Both appointments take effect as of 1 April 2010.

“We have created this new position within the group to provide strategic leadership to our product marketing team across all our CE product categories - including Viera, Blu-ray, Home Theatre, Lumix, Air Conditioning and Home Appliances,” said Paul Reid, director, consumer electronics group. “Richard was previously our national channel sales manager, and his market knowledge and experience will ensure excellent support, with a strong customer focus and understanding.”

Meanwhile, Sforcina will work with Steve Sutherland, national sales operations manager, to develop sales strategies for Panasonic’s consumer electronics group business nationally.

“Grant has been with Panasonic for around 15 years and is well-respected in his role of state sales manager, South Australia," Reid said. "We look forward to him joining the head office team."