IBM awards billion dollar online ad account to EuroRSCG
IBM has awarded its US$1.25 billion global digital account to Euro RSCG 4D, replacing its 10 year partner Digitas - a Publicis Group agency.
The account instantly becomes the biggest for Havas and Euro RSCG.
“Euro has deep digital expertise, a broad global footprint and a strong track record working with IBM on email and relationship marketing,” said John Kennedy, VP of corporate marketing at IBM. "Our current agency partners are teaming with IBM to do great digital work in advertising, demand generation and events, and we are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence."
The account instantly becomes the biggest for Havas and Euro RSCG.
“Euro has deep digital expertise, a broad global footprint and a strong track record working with IBM on email and relationship marketing,” said John Kennedy, VP of corporate marketing at IBM. "Our current agency partners are teaming with IBM to do great digital work in advertising, demand generation and events, and we are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence."
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