Host wins Vodafone account
Vodafone has signed on Sydney ad agency Host to handle its creative duties, according to a report from B&T Today.
The agency recently split with Virgin Mobile after ten years to pitch for Vodafone, beating George Patterson Y&R Sydney and Happy Soldiers.
The agency recently split with Virgin Mobile after ten years to pitch for Vodafone, beating George Patterson Y&R Sydney and Happy Soldiers.
According to B&T, Vodafone has undergone several creative agency arrangements in the past year.
"The telco launched its latest creative review at the start of December last
year following a raft of agency changes across the Vodafone and 3
brands that were prompted by the announcement that Vodafone would merge
with Hutchison earlier in the year. When VHA announced its current
review, incumbent Clemenger BBDO resigned the Vodafone creative account
after being faced with re-pitching for the business for the third time
in just over a year," it was reported.
brands that were prompted by the announcement that Vodafone would merge
with Hutchison earlier in the year. When VHA announced its current
review, incumbent Clemenger BBDO resigned the Vodafone creative account
after being faced with re-pitching for the business for the third time
in just over a year," it was reported.
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