Google hires PHD for B2B
Google has named media agency PHD to take care of its B2B initiatives.
According to a report in B&T, the previous agency working on B2B initiatives was Carat. However, a Google spokesperson said the search giant would continue to work with Carat. The appointment is on a project basis.
"We're excited to be working with the highly innovative PHD on some of our B2B initiatives," said Jason Chuck, head of marketing at Google ANZ. "There are great opportunities for online advertising in Australia and New Zealand, and we'll be growing our marketing efforts to reach new small and medium businesses looking to jump online this year."
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