Clems wins Toshiba creative

Toshiba has named Clemenger BBDO Sydney as its creative agency to
handle its notebook business in Australia and New Zealand and audio
visual business in Australia.

According to information in AdNews, the account was put out to pitch following the closure of
incumbent John Bevins in December 2009. The agency will begin work on
Toshiba immediately after winning the creative pitch against DDB, The
Foundry, Brave Communications and 303.

"Clemenger BBDO Sydney showed a strong flair for developing a fresh approach to our
advertising strategy. Both its strategic approach and its creative
proved its great understanding of our market and our brand," said
Toshiba marketing communications manager Mariana Thomas.

"The team dynamic was a sound cultural fit with our business and they
demonstrated a deep experience in conceptualising, developing and
executing a broad range of consumer campaigns," she added.