Burson-Marsteller Australia (B-M) has won the Siemens account and will
be rolling out strategic PR campaigns across all eight solution areas
including water, energy, environment, healthcare, productivity,
mobility, safety and security.
"Siemens is an exciting win for
B-M as it provides a diverse scope for us to showcase our innovative
and strategic PR campaigns," said B-M Australia market leader Brian
West.
"The Siemens win, alongside our recent Nuance
acquisition, is testament to the strength of our business and its
continued growth," said West. "We look forward to continuing this
momentum throughout the year."
The crew at Siemens are also
toasting the win. "We selected Burson-Marsteller because of their
professionalism and depth of experience and knowledge across multiple
business areas pertaining to our industry. They demonstrated a keen
willingness to partner with our business and we’re delighted to be
working with them," said Herna van Reenen, Head of Communications at
Siemens.
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