Ad:tech 2010 set to hit the town

Ad:tech, a two-day event aimed at digital marketers
is coming to town on March 16th and will feature digital media
keynotes, seminar theatre demonstrations, thought leadership and panel
discussions, along with case study presentations.

Aimed at traditional marketers and digital practitioners, there are three
streams of tailored and targeted content addressing the most
interesting and important issues affecting players in the interactive
marketing industry right now. Topics to be addressed on the 2010
program include:

• Repackaging Your Brand Content To Optimise Channel Opportunities
• How Relevant Is The Concept Of A ‘Big Idea’ In Today’s Interactive ...
• How Can Marketers Take More Responsibility For Their Digital Strategy?
• The Mobile Future: What You Won’t Be Able To Live Without

The CEO panel debate, which is dubbed 'How and Why CEOs are driving digital media in their businesses,' will explore why digital media has climbed
up the corporate agenda. How influential have the changes in audience
patterns and the extent of digital offerings been? Do they see
opportunities in customer management and engagement through digital.
Does digital offer a chance to rethink products, services and sometimes
the organisational structure? How are CEOs responding to the changing
dynamics of customers, technology and communication?

For more information on the event, visit the website at http://www.ad-tech.com/

Date: 16/03/10
Time: 9:00 am to 5:00 pm
Venue: Sydney Convention Centre
Location: Darling Harbour - Sydney