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Branko Miletic Marketers going online to prevent lead gen anxiety

The majority of Aussie marketing professionals feel the pressures of generating enough quality sales leads for their organisations, with one in ten having left a job because of lead gen pressures, according to new research published today Premiere Global Services, Inc. (PGi).
Three quarters (74%) feel under pressure to generate enough quality sales leads for their organisations, while almost half (44%) have at some point felt that their job was in jeopardy because of a failure to
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Added by Branko Miletic on July 29, 2010 at 2:14pm — No Comments

Branko Miletic LG beef up their marketing team again

LG Electronics Australia has appointed Tim Barnes as Marketing Manager for Home Entertainment.

This the second senior appointment this month, with Brad Reed also commencing his tenure as Senior Category Manager for Mobile Communication. Originally from Canada, Barnes will be managing marketing activities for the Home Entertainment division in Australia, including audio visual and televisions.
His main focus will be to continue to drive value for LG cus
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Added by Branko Miletic on July 21, 2010 at 3:30pm — No Comments

Branko Miletic Nokia Australia leaves Hausmann but adds Fuel

Nokia Australia will no longer use Hausmann as its PR agency and has appointed Fuel Communications to do its media relations work in Australia
According to a press release, Fuel Communications will start work on the Nokia Australia business on 1st August 2010.
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Added by Branko Miletic on July 19, 2010 at 1:00pm — No Comments

Branko Miletic Reed leads LGs mobile comms marketing

LG Electronics Australia has appointed Brad Reed to the role of Senior Category Marketing Manager, Mobile Communications.
Born in Australia, Reed has a degree in Business Management (Marketing Major) – University of New South Wales and comes with over 15 years of sales and marketing experience in a range of consumer, B2B and professional service industries, most recently working with Nokia in the Enterprise Solutions and Carrier Alliances divisions.
He will be responsible for developi… Continue

Added by Branko Miletic on July 15, 2010 at 12:00pm — 1 Comment

Branko Miletic Tribal marketers hopping to Jump on It

Jump On It is a new internet business that offers exclusive daily deals by third-party merchants to the public. It was established by serial internet entrepreneur Colin Fabig (CEO), James Gilbert (ex-Genis) and ex-Infochoice and founder of Harrow Media Adam Rigby (COO).

The idea behind Jump on It revolves around developing a “tribe” to market to – before forming the business – for not only generating sales… Continue

Added by Branko Miletic on July 13, 2010 at 2:30pm — No Comments

Branko Miletic Bite takes a chunk of Parallels

Parallels, a global virtualisation and cloud services company has appointed Bite Communications to manage its global communications, media and analyst relations programs.

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Added by Branko Miletic on July 9, 2010 at 3:53pm — No Comments

Branko Miletic Realestate.com.au renovates its marketing house

According to an article in B&T Weekly, Realestate.com.au has restructured its marketing activities appointing former iSelect and Telstra marketing executive Joanne Whyte as general manager of marketing communications and insights.
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Added by Branko Miletic on July 8, 2010 at 1:15pm — No Comments

Branko Miletic Global marketing legends to visit Australia

One of the most influential figures in marketing history, Jay Conrad Levinson, will be visiting Australia for his first-ever public appearance. Levinson is the author of the ‘Guerrilla Marketing’ series of books that have sold over 21 million copies worldwide.

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Added by Branko Miletic on July 6, 2010 at 12:09pm — No Comments

Branko Miletic Tech PR ranks get an experienced operator

After 18 years as an IT journo working on publications such as Australian Personal Computer, PC Authority, Sydney Morning Herald and The Age, Melbourne-based lizard David Neiger has decided to jump the fence and join the ranks of the PR fraternity.

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Added by Branko Miletic on July 2, 2010 at 3:21pm — No Comments

Branko Miletic Getprice appoints new marketing director

Getprice has announced David Whiteman as the comparison shopping site’s new marketing director, effective July 1, 2010.
Mr Whiteman joins Getprice from Google Australia & NZ where he spent the last three years, first as industry market manager, then moving to head of market insights in 2009.
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Added by Branko Miletic on June 30, 2010 at 4:30pm — No Comments

Branko Miletic Tech industry gets a news aggregator

Delimiter's forums and wiki may not yet be the roaring successes he might have hoped, but that's not about to stop Renai LeMay from throwing another initiative out onto the world wide web - this time's it's a news aggregator he's calling Delinker.

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Added by Branko Miletic on June 29, 2010 at 3:16pm — No Comments

Branko Miletic Hardy leaves Netcomm PR for Euro gig

Netcomm PR manager Matt Ha
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Added by Branko Miletic on June 28, 2010 at 3:30pm — No Comments

Branko Miletic Lewis PR hits sweet 15

Lewis PR is today celebrating its 15th birthday
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Added by Branko Miletic on June 25, 2010 at 1:00pm — No Comments

Branko Miletic Sennitt moves over to Mango

After 2 years at Weber-Shandwick in Sydney and a further 3 for their parent company in the UK, Victoria Sennitt is now a senior account manager at Mango, a PR, experiential and events agency and part of DDB group.… Continue

Added by Branko Miletic on June 24, 2010 at 3:39pm — No Comments

Branko Miletic Burson-Marsteller hires new associate from SF

Amy Cook, a new associate for Burson-Marsteller's tech clienty has been transferred here from B-M San Francisco, where she worked on the Intel account for three years.

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Added by Branko Miletic on June 24, 2010 at 2:54pm — No Comments

Branko Miletic Channel Nine gets the lions share of tech Ads

The recent increase in Unique Browser views has not translated into an increase in Ad impressions for Fairfax with the SMH and Age, slipping to number 2 and 6 respectively,… Continue

Added by Branko Miletic on June 24, 2010 at 2:27pm — No Comments

Branko Miletic Canon Australia takes top marketing award

Canon Australia’s brand campaign for EOS Photochain

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Added by Branko Miletic on June 24, 2010 at 2:19pm — No Comments

Branko Miletic Fonality appoints Lewis PR

Fonality, a provider of cloud-based business phone systems and contact center solutions for growing businesse

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Added by Branko Miletic on June 24, 2010 at 1:30pm — No Comments

Branko Miletic Fujitsu launches retail marketing software

Fujitsu has today announced the release of TELentice Enterprise Suite V6, designed to empower organisations with the ability to better communicate their corporate messages through digital signage.

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Added by Branko Miletic on June 24, 2010 at 1:24pm — No Comments

Branko Miletic Lewis PR launches Twitter auditing

Lewis PR has launched Chatterscope, a free platform for Twitter monitoring and analysis that automatically tracks and alerts organisations about negative and positive Twitter conversations mentioning their brands.
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Added by Branko Miletic on June 24, 2010 at 1:12pm — No Comments

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