All Articles (135)

Search Articles

Phil Sim McKeon scoops Intel PR manager role

Paul McKeon, former IBM and Dell PR pro, is back in the tech sector taking over the Intel public relations manager role from Anna Torres, who is currently on maternity leave.

McKeon has joined Intel on a one-year contract and told ITJourno he was very much looking forward to starting the new role next week. "Intel is a great company and one I've always admired," he said.

Prior to this appointment, McKeon worked as the communications manager at Nor
… Continue

Added by Phil Sim on March 11, 2010 at 1:00pm — No Comments

Jennifer O'Brien Ad:tech 2010 set to hit the town

Ad:tech, a two-day event aimed at digital marketers is coming to town on March 16th and will feature digital media keynotes, seminar theatre demonstrations, thought leadership and panel discussions, along with case study presentations.

Aimed at traditional marketers and digital practitioners, there are three streams of tailored and targeted content addre… Continue

Added by Jennifer O'Brien on March 10, 2010 at 9:44am — No Comments

Jennifer O'Brien First iPad commercial airs at Oscars

Apple's first iPad commercial made its debut at the 82nd Annual Academy Awards yesterday.

Featuring "There Goes My Love" by The Blue Van, the ad for the Apple device broke out in a very mainstream fashion.

According to details on Mashable, that would explain why Apple CEO Steve Jobs was spotted on the red carpet. Check out the… Continue

Added by Jennifer O'Brien on March 9, 2010 at 10:11am — No Comments

Jennifer O'Brien Clems wins Toshiba creative

Toshiba has named Clemenger BBDO Sydney as its creative agency to handle its notebook business in Australia and New Zealand and audio visual business in Australia.

According to information in AdNews, the account was put out to pitch following the closure of incumbent John Bevins in December 2009. The agency will begin work on Toshiba immediately after winning the creative pitch against DDB, The Foundry, Brave Communications and 303.

"Clemenger BBDO Sydney showed a strong flai… Continue

Added by Jennifer O'Brien on March 9, 2010 at 9:56am — No Comments

Jennifer O'Brien Social Media Women come together

A trio of PR women have hatched Social Media Women, a formal networking group that aims to encourage and assist women to participate more prominently in social media.

Launched on International Women's Day, the founding members include Nancy Georges (Magnolia Solutions), Catriona Pollard (CP Communications) and Kristin Rohan (Sassy SEO).

"S… Continue

Added by Jennifer O'Brien on March 8, 2010 at 9:58am — No Comments

Jennifer O'Brien B-M welcomes new faces

Burson-Marsteller has hired Adam Blight as head of the Melbourne office and corporate and public affairs manager and Ivana Tranchini as associate in the corporate and public affairs team in Sydney.

Blight has 11 years of international experience in corporate affairs, issues management, stakeholder engagement and media and government relations under his belt, according to a press release. His previous role was as general manager of external affairs with CPA Australia and he has als
… Continue

Added by Jennifer O'Brien on March 5, 2010 at 10:16am — No Comments

Jennifer O'Brien Adobe beefs up comms team in APAC

Adobe Systems has appointed Julie Cleeland Nicholls and Andy Sommer to the Asia Pacific communications team in a bid to extend the company's media presence in the region.

Cleeland Nicholls has been appointed to the newly-created role of senior group manager, corporate communications for Adobe in APAC, reporting to Mark Phibbs, Adobe’s director of marketing for the Asia Pacific region.

Sommer, who becomes the corporate communications manager (reporting to Cleeland Nicholls), w… Continue

Added by Jennifer O'Brien on March 4, 2010 at 10:30am — No Comments

Jennifer O'Brien Marketing reshuffle at Panasonic

Panasonic's channel man Richard Tassone has been promoted to the newly-created role of general manager of marketing for its consumer electronics group.
Tassone's national channel sales manager role is being filled by Grant Sforcina, who was previously the state sales manager, South Australia. Both appointments take effect as of 1 April 2010.

“We have created this new position within the group to provide strategic leadership to our product marketing team across all o

… Continue

Added by Jennifer O'Brien on March 3, 2010 at 11:05am — No Comments

Jennifer O'Brien Google hires PHD for B2B

Google has named media agency PHD to take care of its B2B initiatives.
According to a report in B&T, the previous agency working on B2B initiatives was Carat. However, a Google spokesperson said the search giant would continue to work with Carat. The appointment is on a project basis.
"We're excited to be working with the highly innovative PHD on some of our B2B initiatives," said Jason Chuck, head of marketing at G
… Continue

Added by Jennifer O'Brien on March 2, 2010 at 9:56am — No Comments

Jennifer O'Brien Tech titles continue to slide

Tech titles continue to lose their grip on readers, as the majority of magazines experienced a further decrease in figures, according to latest results from Roy Morgan. PC PowerPlay's readership figures took the biggest dive. In December 2008, the gaming title from Next Media sat on 170,000. Twelve months later, that number dropped to 161,000. Similarly, Hyper's figures tumbled from 74,000 to 58,000 within a year, and Official PlayStation magazine took a few steps down by 11.3 per cent.
M
… Continue

Added by Jennifer O'Brien on February 24, 2010 at 8:47am — No Comments

Jennifer O'Brien Bench PR wins retail software account

Bench PR has added a new tech client to its portfolio, an Australian provider of retail management software, Retail Directions.
The PR program will involve raising the profile of Retail Directions, through customer stories and comment pieces challenging the rationale of retail companies which have instead chosen multi-million, larger scale system solutions for their organisations, according to a statement from Bench PR.
… Continue

Added by Jennifer O'Brien on February 23, 2010 at 9:00am — No Comments

Jo-Anne Hui Oracle catches the Wolf

Oracle has welcomed back marketing communications professional Penny Wolf into a newly created role of director of corporate communications.

… Continue

Added by Jo-Anne Hui on February 19, 2010 at 11:40am — No Comments

Jo-Anne Hui Text 100 scoops new accounts

… Continue

Added by Jo-Anne Hui on February 19, 2010 at 11:30am — No Comments

Jennifer O'Brien B-M wins Siemens support

Burson-Marsteller Australia (B-M) has won the Siemens account and will
be rolling out strategic PR campaigns across all eight solution areas
including water, energy, environment, healthcare, productivity,
mobility, safety and security.

"Siemens is an exciting win for B-M as it provides a diverse scope for us to showcase our innovative
and strategic PR campaigns," said B-M Australia market leader Brian
West.

"The Siemens win, alongside our recent Nuanc… Continue

Added by Jennifer O'Brien on February 18, 2010 at 1:00pm — No Comments

Jo-Anne Hui New marketing director at Ingram Micro

Ingram Micro Australia has hired Grant Cleary to join the team in the newly created role of marketing director.


… Continue

Added by Jo-Anne Hui on February 17, 2010 at 9:06am — No Comments

Jennifer O'Brien Online ad spend on an upswing: IAB

The online ad sector fell short of the $2bn mark at the end of 2009, but the market grew by nine per cent overall, according to the Interactive Advertising Bureau (IAB) Australia’s Online Expenditure Report, compiled by PricewaterhouseCoopers.

Speaking on the release of the latest report, IAB chief executive Paul Fisher said despite a contraction in advertising and marketing budgets, online maintained its resilien

… Continue

Added by Jennifer O'Brien on February 16, 2010 at 1:36pm — No Comments

Jennifer O'Brien Sony rolls out first united marketing campaign

This Sunday marks the launch of the Australian version of make.believe, a united marketing campaign that aims to deliver a consistent, unified message to consumers across countries and cultures.


The make.believe brand idea, which helps consumers turn ideas into reality, spans across all of Sony’s divisions – Sony Australia, Sony Computer Entertainment Australia, Sony Music, Sony Ericsson, Sony Pictures Releas

… Continue

Added by Jennifer O'Brien on February 12, 2010 at 2:52pm — No Comments

Jo-Anne Hui Tech titles on downward spiral

Technology publications continue to steadily decline, according to the latest figures from the Audit Bureau of Circulations (ABC).

The only three titles left in the

… Continue

Added by Jo-Anne Hui on February 12, 2010 at 2:00pm — No Comments

Jennifer O'Brien Whirlpool returns to top 10 Hitwise list

Whirlpool Broadband Choice re-entered the top 10 most visited sites, according to Hitwise last month, while PC World Australia dropped out from the list.
… Continue

Added by Jennifer O'Brien on February 12, 2010 at 9:17am — No Comments

Jennifer O'Brien Optus asks bloggers to reveal video 'dilemmas'

Optus has invited bloggers to reveal their video dilemmas in the latest stage of its You Choose digital strategy, according to a story on mUmBrella.


The first two videos on the Optus YouTube channel feature former Dolly editor Gemma Crisp – who recently

… Continue

Added by Jennifer O'Brien on February 11, 2010 at 8:45am — No Comments

Latest Blog Posts

Most Popular Articles

Blog Topics by Tags

Monthly Archives

2010

2009

2008

Supporters



© 2010   Created by MediaConnect Australia

Badges  |  Report an Issue  |  Privacy  |  Terms of Service