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Phil Sim
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- Sydney, NSW
- Australia
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Paul McKeon, former IBM and Dell PR pro, is back in the tech sector taking over the Intel public relations manager role from Anna Torres, who is currently on maternity leave.
McKeon has joined Intel on a one-year contract and told ITJourno he was ve…
On behalf of the Tech Marketing Team, a Merry Christmas to all.
Tech Marketing will go into hibernation during Christmas, with our normal service resuming on January 11.
Multinational tech companies are forsaking the chance of connecting with customers using the web to search for solutions by not allowing local offices to control and produce their own web presences.
And large companies aren't the only ones forgetti…
Internode has begun inviting branding and advertising agencies to pitch for the job of taking the highly-regarded Internet Service Provider (ISP) beyond its core technical audience.
The company is planning to spend between $500k and a "low seven-fi…
MYOB has appointed Host as its new advertising agency, with Group Manager for Marketing Suzanne Damms saying it had sought a partner "who could work with us to drive the next phase of MYOB's growth".
According to http://mumbrella.com.au/myob-appoin…
The results of Apple's big Black Friday sale have reviewed fairly positive reviews by analysts, although it was e-commerce that was the standout performer.
The sale took place the day after Thanksgiving and marked the unofficial start of the Christ…
Microsoft's marketing campaign for Windows 7 has been all about responding to customer feedback, which has extended to the company backflipping on its original decision not to offer a Family Pack in Australia.
The lack of a multiple-user option for…
Technology companies tend to do a better job of listening to social media channels, than they do using those digital channels to engage and service customers, according to a respected expert in business analytics and intelligence.
"I think customer…
Optus has brought on two new senior marketing managers, appointing former Vodafone executive Hugh Humphrey to the newly created role of managing its enterprise mobile offering while Jim Jaques is now marketing director of the company's consumer busi…
IBM has awarded its US$1.25 billion global digital account to Euro RSCG 4D, replacing its 10 year partner Digitas - a Publicis Group agency.
The account instantly becomes the biggest for Havas and Euro RSCG.
“Euro has deep digital expertise, a bro…
Profile Information
- Who do you work for?
- MediaConnect Australia
- What is your job title?
- Chief Executive Officer
- Please describe your job category?
- MD/GM/Owner of IT company
- If you work in IT, what sector do you work in (ie PCs, networking, software, etc)
- Internet
- What are your areas of expertise?
- Online media and marketing, journalism, public relations, SaaS and social media
Phil Sim's Videos
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Phil Sim's Blog
McKeon scoops Intel PR manager role
Paul McKeon, former IBM and Dell PR pro, is back in the tech sector taking over the Intel public relations manager role from Anna Torres, who is currently on maternity leave.
McKeon has joined Intel on a one-year contract and told ITJourno he was very much looking forward to starting the new role next week. "Intel is a great company and one I've always admired," he said.
Prior to this appointment, McKeon worked as the communications manager at Nor
… Continue Posted on March 11, 2010 at 1:00pm —
A Merry Christmas from Tech Marketing
On behalf of the Tech Marketing Team, a Merry Christmas to all.
Tech Marketing will go into hibernation during Christmas, with our normal service resuming on January 11.
Tech Marketing will go into hibernation during Christmas, with our normal service resuming on January 11.
Posted on December 21, 2009 at 9:59am —
Tech marketers must act local
Multinational tech companies are forsaking the chance of connecting with customers using the web to search for solutions by not allowing local offices to control and produce their own web presences.
And large companies aren't the only ones forgetting the 'think global, act local' mantra. Australian tech companies are also missing the opportunity to sell internationally by not making modest investments in setting up country-specific web presences.
That's the opinion of Tom Petryshen, CEO of Amp… Continue
And large companies aren't the only ones forgetting the 'think global, act local' mantra. Australian tech companies are also missing the opportunity to sell internationally by not making modest investments in setting up country-specific web presences.
That's the opinion of Tom Petryshen, CEO of Amp… Continue
Posted on December 14, 2009 at 3:02pm —
Internode shooting for broader audience
Internode has begun inviting branding and advertising agencies to pitch for the job of taking the highly-regarded Internet Service Provider (ISP) beyond its core technical audience.
The company is planning to spend between $500k and a "low seven-figure sum" on branding itself to a wider audience, according to a story in The Australian's Media section today.
"We've done very little conventional above-the-line marketing on the back of buses, on billboards or on anything else. We're one of the on… Continue
The company is planning to spend between $500k and a "low seven-figure sum" on branding itself to a wider audience, according to a story in The Australian's Media section today.
"We've done very little conventional above-the-line marketing on the back of buses, on billboards or on anything else. We're one of the on… Continue
Posted on December 7, 2009 at 12:13pm —
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