Tech Marketing's Page

The emergence of social media is benefiting organisations of all sizes by enabling them to be more engaging and interactive, but is that enough? Leonie Cusack, Director of Marketing - Asia Pacific and Japan at Open Text explains how companies of all sizes can use video and dynamic imagery to make money out of their social media s… Continue

The need to be visible online is now more important than ever. Consumers and business decision makers are basing decisions on information they locate on the internet.

Organisations need to focus on capturing the attention of these targets through maximising the reach of their website. The most effective means to do this is thro… Continue

MediaConnect has re-launched its Tech Marketing website as a community site for marketing managers and professionals working in the Australian and New Zealand technology sectors.

Tech Marketing (http://www.techmarketing.com.au) was soft-launched as a blog-style site late last year but has now been re-launched as a "professional networking" site that will incorporate daily content, expert blogs, industry forums and other social-networking style features.

"Just as we've done with ITJourno and Me… Continue

Technology marketers are under more pressure than ever to deliver results. So we asked the IT marketing community and tech marketing experts for their top tips to improve ROI.

It’s unlikely that tech marketers have ever had to focus on return on investment (ROI) like the… Continue