Jennifer O'Brien
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  • Sydney
  • Australia
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Well done! I am gratified that you have shared this important news with me. Thanks!] lead generation melbourne
June 30
Jennifer O'Brien added a blog post
Matt Buchan has been named the new leader of Ogilvy PR Australia-owned Pulse Communications following the departure of its founder Samantha Allen to a wider role for Ogilvy PR Worldwide. Buchanan will return to Australia after a stint heading up the…
May 27
Jennifer O'Brien added a blog post
A check of Apple's Australian App Store this morning has revealed a big surprise - the first magazine from a major Australian publisher is none other than APC magazine, from PBL Media. APC magazine is now live on the Australian app store today, a mo…
May 26
Jennifer O'Brien added a blog post
Google-powered TVs that offer navigation and an integrated Google Chrome browser to allow for easy web browsing will be on sale within months, the internet giant has revealed. Google said it is working with Sony and Logitech to develop TVs that wou…
May 21
Jennifer O'Brien added a blog post
Mincom has appointed Hill & Knowlton (H&K) as its corporate PR agency in Australia, further strengthening H&K’s business technology practice. H&K will be responsible for developing and implementing a strategic PR campaign to support Mincom’s busines…
May 19
Jennifer O'Brien added 2 blog posts
May 18
Jennifer O'Brien added a blog post
As part of a social media experiment, Telstra has chosen 25 'everyday Aussies' to review the new HTC desire handset. After it launched the call fore reviewers of the Google Android-based smartphone at the start of this month, more than 2,000 people…
May 14
Jennifer O'Brien added 2 blog posts
May 13
Jennifer O'Brien added a blog post
Bench PR has won a new client, enterprise software company Attachmate and subsidiary NetIQ.The agency will be responsible for positioning Attachmate and NetIQ as IT security experts and thought leaders in the areas of unified communications, applica…
May 11
Jennifer O'Brien added a blog post
Fleishman-Hillard has scooped the Phillips Consumer Lifestyle account for the Australia and New Zealand region, a notable win given the CE company was mainly serviced in-house, according to general manager Walter Jennings. "Phillips was managed in-h…
May 7
Jennifer O'Brien added 2 blog posts
May 6
Jennifer O'Brien added 2 blog posts
May 4
Jennifer O'Brien added a blog post
Digital marketing agency, Switched on Media, has inked a deal with Kenshoo Search Technology in a bid to deliver a higher standard of search engine marketing (SEM) campaigns. Switched on Media are using Kenshoo’s features – including dynamic invento…
April 30
Jennifer O'Brien added a blog post
Text 100 has won the pitch for the Cisco Consumer Products account, after having worked with the company since 2009 when it launched the Flip Video. The agency will take care of the PR for Flip Video and Linksys home networking. According to a press…
April 29
Jennifer O'Brien added a blog post
Samsung has rolled out an integrated marketing campaign to tout its 3D TV range, the largest campaign in its history. The multi-million dollar campaign, taglined “A new dimension in TV is here” was created by CHI & Partners, with media by Starcom. I…
April 27
Jennifer O'Brien added 2 blog posts
April 23

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Who do you work for?
MediaConnect
What is your job title?
Editor
Please describe your job category?
Journalist

Jennifer O'Brien's Blog

Jennifer O'Brien

Pulse nabs Buchanan to replace founder

Matt Buchan has been named the new leader of Ogilvy PR Australia-owned
Pulse Communications following the departure of its founder Samantha
Allen to a wider role for Ogilvy PR Worldwide.

Buchanan will
return to Australia after a stint heading up the consumer brands
division of The Red Consultancy in London. He has worked in the UK for
12 years and previously held roles at Lexis PR and the Bell Pottinger
Group. He will take on the MD role on September 6.

Pulse’s
clients includ… Continue

Posted on May 27, 2010 at 4:57pm —

Jennifer O'Brien

APC launches first magazine for the iPad

A check of Apple's Australian App Store this morning has revealed a big
surprise - the first magazine from a major Australian publisher is none
other than APC magazine, from PBL Media.

APC magazine is now
live on the Australian app store today, a move that appears to have
beaten either Fairfax Media or News Limited in its much-touted push to
be the first to release an iPad app.

APC editor Tony Sarno was
unwilling to give much away, since he is awaiting an official PBL Media
pr… Continue

Posted on May 26, 2010 at 11:45am —

Jennifer O'Brien

Google TV set to launch





Continue

Posted on May 21, 2010 at 3:31pm —

Jennifer O'Brien

Mincom appoints H&K as corporate PR agency

Mincom has appointed Hill & Knowlton (H&K) as its corporate PR
agency in Australia, further strengthening H&K’s business technology
practice.

H&K will be responsible for developing and
implementing a strategic PR campaign to support Mincom’s business
development and management team in this market.

"Australia is a
very important market for Mincom, both in terms of our heritage and
customer base. We chose H&K because they have strong credentials in
the busin… Continue

Posted on May 19, 2010 at 4:47pm —

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