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Jennifer O'Brien
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Latest Activity
Nintendo has unveiled a TV ad to promote the new Black Wii console.
Airing yesterday in metro and regional markets across free-to-air and
pay TV channels, the ad was created by Leo Burnett Sydney with media
being handled by Carat, according to info…
A trio of PR women have hatched Social Media Women, a formal networking
group that aims to encourage and assist women to participate more
prominently in social media. Launched on International Women's Day, the founding members include Nancy Georges…
Panasonic's channel man Richard Tassone has been promoted to the newly-created role of general manager of marketing for its consumer electronics group.
Tassone's national channel sales manager role is being filled by Grant Sforcina, who was previous…
Google has named media agency PHD to take care of its B2B initiatives.
According to a report in B&T, the previous agency working on B2B initiatives was Carat. However, a Google spokesperson said the search giant would continue to work with Carat. T…
Burson-Marsteller Australia (B-M) has won the Siemens account and will
be rolling out strategic PR campaigns across all eight solution areas
including water, energy, environment, healthcare, productivity,
mobility, safety and security. "Siemens is a…
The online ad sector fell short of the $2bn mark at the end of 2009, but the market grew by nine per cent
overall, according to the Interactive Advertising Bureau (IAB) Australia’s Online Expenditure Report, compiled by PricewaterhouseCoopers.
Speak…
Optus has invited bloggers to reveal their video dilemmas in the latest stage of its You Choose digital strategy, according to a story
on mUmBrella.
The first two videos on the Optus YouTube channel feature former Dolly editor Gemma Crisp – who re…
Communications Day editor Luke Coleman is leaving the title to take on
the new role of media relations manager at Huawei, as deputy editor
Petroc Wilton takes over Coleman's position at Decisive Publishing. The
title has also appointed Geoff Long as…
Former Bite Communications staffer Sharmin Jassal has started her new role as account director of Hill and Knowlton's technology team.
"It was not a decision to leave Bite, but more an opportunity to join Hill & Knowlton that’s guided my decision to…
TomTom has named Nick Saisanas to the position of ANZ marketing communications manager.
Saisanas will manage TomTom’s communication and channel marketing strategies across Australia and New Zealand. Under Saisanas’s expertise and guidance, TomTom w…
Profile Information
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- Editor
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- Journalist
Jennifer O'Brien's Blog
Nintendo rolls out Black Wii campaign
Nintendo has unveiled a TV ad to promote the new Black Wii console.
Airing yesterday in metro and regional markets across free-to-air and
pay TV channels, the ad was created by Leo Burnett Sydney with media
being handled by Carat, according to information on Mumbrella.
"In
support of the campaign it has also launched a black-themed wrap around
in MX newspapers, and featured on the Ninemsn homepage with the visual
of black goo dripping down computer screens," the story noted.… Continue
Airing yesterday in metro and regional markets across free-to-air and
pay TV channels, the ad was created by Leo Burnett Sydney with media
being handled by Carat, according to information on Mumbrella.
"In
support of the campaign it has also launched a black-themed wrap around
in MX newspapers, and featured on the Ninemsn homepage with the visual
of black goo dripping down computer screens," the story noted.… Continue
Posted on March 12, 2010 at 10:16am —
Ad:tech 2010 set to hit the town
Ad:tech, a two-day event aimed at digital marketers
is coming to town on March 16th and will feature digital media
keynotes, seminar theatre demonstrations, thought leadership and panel
discussions, along with case study presentations.
Aimed
at traditional marketers and digital practitioners, there are three
streams of tailored and targeted content addre… Continue
is coming to town on March 16th and will feature digital media
keynotes, seminar theatre demonstrations, thought leadership and panel
discussions, along with case study presentations.
Aimed
at traditional marketers and digital practitioners, there are three
streams of tailored and targeted content addre… Continue
Posted on March 10, 2010 at 9:44am —
First iPad commercial airs at Oscars
Apple's first iPad commercial made its debut at the 82nd Annual Academy Awards yesterday.
Featuring "There Goes My Love" by The Blue Van, the ad for the Apple
device broke out in a very mainstream fashion.
According to details on Mashable, that would explain why Apple CEO Steve Jobs was spotted on the red carpet. Check out the… Continue
Featuring "There Goes My Love" by The Blue Van, the ad for the Apple
device broke out in a very mainstream fashion.
According to details on Mashable, that would explain why Apple CEO Steve Jobs was spotted on the red carpet. Check out the… Continue
Posted on March 9, 2010 at 10:11am —
Clems wins Toshiba creative
Toshiba has named Clemenger BBDO Sydney as its creative agency to
handle its notebook business in Australia and New Zealand and audio
visual business in Australia.
According to information in
AdNews, the account was put out to pitch following the closure of
incumbent John Bevins in December 2009. The agency will begin work on
Toshiba immediately after winning the creative pitch against DDB, The
Foundry, Brave Communications and 303.
"Clemenger BBDO Sydney
showed a strong flai… Continue
handle its notebook business in Australia and New Zealand and audio
visual business in Australia.
According to information in
AdNews, the account was put out to pitch following the closure of
incumbent John Bevins in December 2009. The agency will begin work on
Toshiba immediately after winning the creative pitch against DDB, The
Foundry, Brave Communications and 303.
"Clemenger BBDO Sydney
showed a strong flai… Continue
Posted on March 9, 2010 at 9:56am —
© 2010 Created by MediaConnect Australia
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