Nintendo has unveiled a TV ad to promote the new Black Wii console.


Airing yesterday in metro and regional markets across free-to-air and
pay TV channels, the ad was created by Leo Burnett Sydney with media
being handled by Carat, according to information on Mumbrella.

"In
support of the campaign it has also launched a black-themed wrap around
in MX newspapers, and featured on the Ninemsn homepage with the visual
of black goo dripping down computer screens," the story noted.… Continue

Paul McKeon, former IBM and Dell PR pro, is back in the tech sector taking over the Intel public relations manager role from Anna Torres, who is currently on maternity leave.


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Ad:tech, a two-day event aimed at digital marketers
is coming to town on March 16th and will feature digital media
keynotes, seminar theatre demonstrations, thought leadership and panel
discussions, along with case study presentations.

Aimed
at traditional marketers and digital practitioners, there are three
streams of tailored and targeted content addre… Continue

Apple's first iPad commercial made its debut at the 82nd Annual Academy Awards yesterday.



Featuring "There Goes My Love" by The Blue Van, the ad for the Apple
device broke out in a very mainstream fashion.

According to details on Mashable, that would explain why Apple CEO Steve Jobs was spotted on the red carpet. Check out the… Continue

Toshiba has named Clemenger BBDO Sydney as its creative agency to
handle its notebook business in Australia and New Zealand and audio
visual business in Australia.

According to information in
AdNews, the account was put out to pitch following the closure of
incumbent John Bevins in December 2009. The agency will begin work on
Toshiba immediately after winning the creative pitch against DDB, The
Foundry, Brave Communications and 303.

"Clemenger BBDO Sydney
showed a strong flai… Continue

A trio of PR women have hatched Social Media Women, a formal networking
group that aims to encourage and assist women to participate more
prominently in social media.

Launched on International Women's Day, the founding members include Nancy Georges (Magnolia Solutions), Catriona Pollard (CP Communications) and Kristin Rohan (Sassy SEO).

"S… Continue

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Adobe Systems has appointed Julie Cleeland Nicholls and Andy Sommer to
the Asia Pacific communications team in a bid to extend the company's
media presence in the region.

Cleeland Nicholls has been
appointed to the newly-created role of senior group manager, corporate
communications for Adobe in APAC, reporting to Mark Phibbs, Adobe’s
director of marketing for the Asia Pacific region.

Sommer, who
becomes the corporate communications manager (reporting to Cleeland
Nicholls), w… Continue

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